How is travel content an important part of your marketing plan?12 Feb
An often underestimated and undervalued way to not only add to the user experience but to boost your traffic to your travel site and your web rankings within the major search engines is by adding keyword-rich, unique and relevant travel content both to your website and on to external related sites (that then link back to your travel site).
How?
- onsite and offsite travel copy can work in a number of ways, with the end result of more traffic being driven to your website via inbound links, higher rankings in search engines, and an overall higher visibility online;
- longevity – once added, content lasts forever. It will continue to provide possible site visitors and search engines with ongoing opportunities to find your online business;
- this longevity drives down the cost of your traffic as time passes;
- for site visitors, travel articles, travel-rated copy and travel guides will typically provide a valuable resource, meaning it will be your travel site they will come back to when they next think about a holiday;
- in summary, keyword optimised and unique content for travel websites can be a valuable and often affordable way to add real long term value to your site.
Travel copywriting ideas
Keyword-led travel copywriting may include articles, guides, blog posts and reviews on:
- destinations;
- countries;
- resorts;
- hotels
- things to do;
- what to pack;
- news;
- travel advice etc.
If travel content isn’t part of your online marketing strategy, now may be the time to start focusing on this often overlooked yet so multi-functional marketing tool. It’s fun, affordable and just keeps on working really hard for you!
